Surface unresolved value and adoption questions before a renewal discussion so the conversation can focus on real customer needs
Surface unresolved value and adoption questions before a renewal discussion so the conversation can focus on real customer needs.
Use Formkii to collect focused feedback from existing customers approaching a subscription or service renewal. Share a short survey by link or QR code, review the responses, and export them to CSV when you need a closer look.
What gets in the way
- An intent response is not a renewal commitment. Avoid reporting survey answers as booked revenue or guaranteed retention.
- The right moment to ask: Early enough before renewal to address issues without pressuring a decision.
How Formkii helps
Start with a specific experience
Which outcome has been most valuable this period? What expected outcome have you not achieved? Use these prompts to anchor the response in a recent task rather than a general impression.
Understand what needs to change
Who still has difficulty using the service? What questions need answering before renewal? What should we prioritize in the next period? Leave room for an explanation so a score does not hide the reason behind it.
Give the feedback a next step
Build the renewal discussion around achieved outcomes and unresolved gaps. Assign a clear next step to each blocker and distinguish product needs from training or ownership problems.
Best tools for renewal readiness
Common questions
Who should receive this survey?
Existing customers approaching a subscription or service renewal.
When should we ask for feedback?
Early enough before renewal to address issues without pressuring a decision.
What should we do with the answers?
Build the renewal discussion around achieved outcomes and unresolved gaps. Assign a clear next step to each blocker and distinguish product needs from training or ownership problems.
Keep exploring
Start building for free in under a minute
No credit card. No trial limits. Unlimited surveys, quizzes, polls, and responses — all free.