50 customer satisfaction survey questions you can copy today
Below are 50 customer satisfaction survey questions organized into six themes: overall satisfaction, product quality, customer support, ease of doing business, loyalty and NPS, and open-ended feedback. Pick 5–10 questions per survey rather than sending all 50 — short surveys get more honest answers. Each question is written to be copied as-is into any survey tool.
How do you use this question bank?
Treat this as a menu, not a checklist. A good customer satisfaction (CSAT) survey takes under three minutes, which usually means 5–10 questions. Start with one overall satisfaction question, add 3–5 questions about the specific touchpoint you care about (the product, a support ticket, checkout), and finish with one open-ended question so customers can tell you what your scale questions missed.
Most of these questions work best on a 1–5 scale from "very dissatisfied" to "very satisfied" or from "strongly disagree" to "strongly agree". The open-ended ones need a long-text field. You can paste any of these into the survey tool you already use — Formkii is a free option with unlimited responses if you need one.
| Question type | When to use it | Example from this bank |
|---|---|---|
| Rating scale (1–5) | Measuring satisfaction with one specific thing | How satisfied are you with the quality of our product? |
| NPS (0–10) | Tracking loyalty over time with a benchmarkable number | How likely are you to recommend us to a friend or colleague? |
| Multiple choice | Learning facts: which product, which channel, how often | How do you usually contact our support team? |
| Open text | Discovering problems you didn't think to ask about | What's one thing we could do to improve your experience? |
Overall satisfaction questions
Start here. One of these questions, asked consistently over time, becomes your CSAT trendline.
- Overall, how satisfied are you with [company]?
- How satisfied are you with your most recent experience with us?
- How well do our products and services meet your needs?
- How would you rate the overall value for money of [product]?
- Compared to a year ago, is your experience with us better, worse, or about the same?
- How satisfied are you with [company] compared to other companies you buy similar products from?
- Did your experience today meet, exceed, or fall short of your expectations?
- How would you rate your experience from first contact to final delivery?
Product and service quality questions
- How satisfied are you with the quality of [product]?
- How satisfied are you with the reliability of [product]?
- How easy is [product] to use?
- How well does [product] do the job you bought it for?
- Which features of [product] do you use most often?
- Is there a feature you expected [product] to have that it doesn't?
- How satisfied are you with the range of products or plans we offer?
- How would you rate the accuracy of our product descriptions and marketing?
Customer support questions
Send these immediately after a support interaction closes, while the experience is fresh.
- How satisfied are you with the support you received today?
- Did we resolve your issue?
- How many times did you have to contact us before your issue was resolved?
- How satisfied are you with how quickly we responded?
- How knowledgeable was the person who helped you?
- How friendly and respectful was the person who helped you?
- How easy was it to find the right way to contact us?
- How could we have handled your issue better?
Ease of doing business questions
These are customer effort questions. High effort is one of the strongest predictors of churn, so treat low scores here as urgent.
- How easy was it to find what you were looking for?
- How easy was it to complete your purchase?
- How easy was it to get started with [product] after buying?
- How clear was our pricing before you bought?
- How easy is it to manage your account, billing, or subscription?
- Did anything slow you down or confuse you during your last interaction with us?
- How would you rate the speed of delivery or service?
- To what extent do you agree: "[Company] makes it easy for me to do business with them."
Loyalty and NPS questions
- How likely are you to recommend [company] to a friend or colleague? (0–10)
- What is the main reason for the score you just gave?
- How likely are you to buy from us again?
- How likely are you to renew your subscription when it expires?
- If [product] were no longer available, how disappointed would you be?
- Have you recommended us to anyone in the past six months?
- Which other companies did you consider before choosing us?
- What would make you switch to a competitor?
Open-ended questions
Limit yourself to one or two of these per survey. They produce the most useful insight but take the most effort to answer and to analyze.
- What's one thing we could do to improve your experience?
- What do you like most about [product or company]?
- What almost stopped you from buying from us?
- If you could change one thing about [product], what would it be?
- What problem were you trying to solve when you found us?
- How would you describe [company] to a friend in one sentence?
- What's something we do better than anyone else?
- What's something a competitor does better than we do?
- Is there anything we didn't ask about that you'd like to share?
- Why did you choose us over the alternatives?
Put your open-ended question immediately after your overall satisfaction or NPS question and phrase it as a follow-up: "What's the main reason for your score?" Response quality jumps because the customer already has a judgment in mind — they just have to explain it.
Tips for using these questions
- Ask one thing per question. "How satisfied are you with our price and quality?" is two questions wearing one trench coat — split it.
- Keep your scale direction consistent. If 5 means "very satisfied" on one question, don't make 5 mean "very difficult" on the next.
- Survey right after the moment you're measuring: post-purchase, post-delivery, post-support-ticket. Satisfaction memory decays fast.
- Make almost everything optional. A required open-text box is how you collect answers like "asdf".
- Track the same core questions every quarter so you get a trend, then rotate the rest based on what you're investigating.
- Close the loop: when someone reports a problem and leaves contact details, follow up. It's the cheapest retention program you'll ever run.
Frequently asked questions
How many questions should a customer satisfaction survey have?
Aim for 5–10 questions, or roughly three minutes of effort. Completion rates drop steeply as surveys get longer, and tired respondents start straight-lining the same answer down the page. If you need more depth, run two short surveys to different segments instead of one long one.
What is the difference between CSAT and NPS questions?
A CSAT question measures satisfaction with a specific, recent experience, usually on a 1–5 scale ("How satisfied are you with the support you received?"). An NPS question measures overall loyalty on a 0–10 scale ("How likely are you to recommend us?"). CSAT is transactional and tactical; NPS is relational and tracked over time.
Should customer satisfaction surveys be anonymous?
For honest feedback about sensitive topics, anonymous works better. But for CSAT specifically, identified responses are usually more valuable because they let you follow up with unhappy customers and fix individual problems. A good middle ground is making the email field optional.
What scale should I use for satisfaction questions?
A 5-point scale from "very dissatisfied" to "very satisfied" is the most common and the easiest for respondents to answer on a phone. Whatever you choose, keep it identical across surveys and over time, because changing the scale breaks your ability to compare results.