100 Customer Satisfaction Survey Questions
This bank gives you 100 customer satisfaction survey questions organized into 10 themes: product experience, support, pricing and value, loyalty and NPS, onboarding, churn risk, open-ended, and post-purchase. Use the first 20 below to build a 5-minute CSAT survey, then unlock all 100 to mix and match for any touchpoint. Every question is written to be answered on a rating scale, multiple choice, or open text without editing.
How to use this question bank
Do not ask all 100. A good customer satisfaction survey has 5 to 12 questions and takes under three minutes. Pick one or two questions per theme that map to a decision you can actually make, lead with a single overall-satisfaction question, and close with one open-ended question.
- Start with one overall satisfaction or NPS question so you always have a trendable headline metric.
- Group the rest by theme and only include themes relevant to the moment you are surveying (post-purchase, post-support, renewal, onboarding).
- Mix question types: a few rating scales for quantifiable trends, one or two open-ended for the why.
- Put sensitive or open-ended questions last so a drop-off still leaves you the core ratings.
- Keep the wording neutral. Avoid leading phrases like How great was your experience.
Most satisfaction questions use a 5-point scale (Very dissatisfied to Very satisfied) or a 0 to 10 scale for NPS. Be consistent within a single survey so respondents do not have to relearn the scale halfway through.
Overall satisfaction (questions 1 to 10)
- 1Overall, how satisfied are you with your experience with us?
- 2How well did our product or service meet your expectations?
- 3How likely are you to recommend us to a friend or colleague? (0 to 10)
- 4How would you rate the quality of your most recent experience?
- 5How easy was it to get what you needed from us today?
- 6To what extent do you agree: This company makes it easy to do business with them.
- 7How satisfied are you with us compared to other companies you have used?
- 8How well do we understand your needs?
- 9How likely are you to continue using us over the next 12 months?
- 10What is the one thing we could do to improve your overall satisfaction?
Product experience (questions 11 to 20)
- 1How satisfied are you with the product overall?
- 2How well does the product solve the problem you bought it for?
- 3How easy is the product to use day to day?
- 4How satisfied are you with the reliability of the product?
- 5How would you rate the value the product delivers for the price?
- 6Which feature do you use most often?
- 7Which feature, if improved, would make the biggest difference to you?
- 8Is there a feature you expected that the product is missing?
- 9How does the product compare to alternatives you have tried?
- 10How likely are you to upgrade or buy from us again?
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Frequently asked questions
Is this really free?
Yes. The full bank of 100 questions is completely free. We only ask for an email so we can send you the full list and the occasional survey tip. You can unsubscribe anytime with one click.
How many of these questions should I actually ask?
Aim for 5 to 12 questions in a single survey so it takes under three minutes. Lead with one overall satisfaction or NPS question, add a few rating questions from the relevant theme, and close with one open-ended question.
What scale should I use for satisfaction questions?
Most satisfaction questions use a 5-point scale from Very dissatisfied to Very satisfied, while recommendation and loyalty questions use the 0 to 10 NPS scale. Keep the scale consistent within one survey so respondents do not have to relearn it.
Can I build the survey for free with these questions?
Yes. You can build a customer satisfaction survey in Formkii on the free plan with unlimited questions and unlimited responses, no credit card required. Just paste the questions you picked from this bank.